How the Combination of AI and Behavioral Science Sensitize People to Pay
4/10/19, 11:30 AM - 12:30 PM (CEST)
Discussion Table 4
The session will be about new ways of combining machine learning and behavioral psychology to analyze customer behavior, when it comes to payment. Paying customers are crucial for every successful company, while open claims can become a heavy blow for the business.
Which features define a paying customer and more particular on which features do I base a communicative, behavioral approach to trigger a reaction to an open claim and consequently the payment?
Machine learning systems help classifying the vast amount of customer features and are able to make decisions and predictions during a constant learning process.