Brownfield vs. Greenfield Innovation - How to increase the chances of success for corporate innovation initiatives

4/10/19, 2:30 PM - 3:30 PM (CEST)
Masterclass Room

Technological change is affecting all industries. Existing business models, established processes and well-known ways of working are changing rapidly and more frequent. Being innovative and constantly challenging the status quo becomes a key success factor in a digitalized world. In this Master Class we will have a closer look on the challenges established companies have with being innovative. We will talk about the pros and cons of integrating new/innovative structures into an existing organisation vs. building new structures next to existing ones